The most effective and penetrating way to create loyalty and grow your consumer base is by connecting through the art of storytelling. Our unique approach bridges “people stories” to “Brand Stories” through social media, PR, strategic tactical solutions and branded content.
Ron Gibori and Girish Pai, the Founders of Idea Booth joins a panel discussion at the GLOBAL MANAGEMENT CONFERENCE - BOOTH SCHOOL OF BUSINESS
Kit-Kat launched this campaign in Amsterdam, offering people a wifi-free zone where their phones, computers, and other devices wouldn't get Internet. The result?
This is the kind of innovation that gives us goosebumps. The world's smallest movie: a movie made with atoms
Who can spot all the different ways Samsung is trying to sell you on the new Galaxy S4?
A billboard in Spain created by an organization dedicated to aiding abused children shows a different message to children and adults, even if both see the ad at the same time.
UNICEF sends a powerful message regarding Social Media. "Likes don't save children's lives." Do you agree?
A disruptive "invisible video" stunt created by Soap Creative.
The marketing masterminds behind the Coca-Cola Village, a series of fun summertime events held for teenagers in Israel, implemented a new promotional campaign that literally brought online-life offline.
It is truly amazing what kind of affects a video can create through the power of social media.
The #stillstrong campaign is a perfect example of unbelievably creative marketing. Watch as the interns at Livestrong campaigns for celebrity's support and remind us that they are #stillstrong.